Connect your WordPress forms to one of the world’s most powerful marketing automation platforms with the Gravity Forms ExactTarget Add-On. Now known as Salesforce Marketing Cloud, ExactTarget provides enterprise-level email marketing, and this integration ensures your lead data flows seamlessly from your site to your marketing lists.
At Pluginpro.org, we specialize in making high-end enterprise tools accessible to businesses of all sizes. Below is your comprehensive guide to the Gravity Forms ExactTarget (Salesforce Marketing Cloud) integration.
Introduction to Gravity Forms ExactTarget
The Gravity Forms ExactTarget Add-On is a specialized bridge that links your WordPress forms directly to your Salesforce Marketing Cloud (formerly ExactTarget) account. ExactTarget is designed for high-volume, data-driven marketing, and this add-on automates the process of subscriber acquisition.
Instead of manually exporting CSV files or dealing with complex API coding, this add-on handles the connection in the background. Every time a user submits a form on your website, their data is instantly pushed into your chosen ExactTarget data extension or list, allowing you to trigger automated journeys and personalized email campaigns immediately.
Key Features & Selling Points
Why do data-driven organizations choose the Gravity Forms ExactTarget integration? Here are the standout features:
1. Real-Time Data Synchronization
The moment a lead hits “Submit” on your Gravity Form, their information is transmitted to Salesforce Marketing Cloud. This speed is crucial for high-conversion “Welcome” sequences and time-sensitive marketing automation.
2. Support for Data Extensions
Unlike simpler email add-ons that only support basic lists, the ExactTarget add-on is built for the enterprise. It supports Data Extensions, allowing you to map complex datasets and custom relational data that Marketing Cloud uses for advanced segmentation and personalization.
3. Advanced Field Mapping
You are not limited to just “Name” and “Email.” You can map any field from your Gravity Form—including custom radio buttons, drop-downs, and hidden tracking fields—directly to your attributes in ExactTarget. This ensures your marketing team has all the data they need to build rich customer profiles.
4. Double Opt-In & Compliance
Maintain a healthy, compliant email list with support for double opt-in features. This ensures that you are only marketing to users who have verified their intent, protecting your sender reputation and adhering to global privacy standards.
5. Conditional Logic for Marketing
Leverage the power of Gravity Forms’ conditional logic to decide which list a subscriber is added to. You can route users to different data extensions based on their interests, location, or the specific service they selected on your form.
How to Install Gravity Forms ExactTarget Add-On
Ready to professionalize your lead capture? Follow these simple steps:
Step 1: Download from Pluginpro.org
Download the Gravity Forms ExactTarget Add-On .zip file from your account dashboard at Pluginpro.org.
Step 2: Upload and Activate
- Log in to your WordPress Dashboard.
- Navigate to Plugins > Add New > Upload Plugin.
- Select the .zip file and click Install Now.
- Once installed, click Activate.
Step 3: Connect via API
- Go to Forms > Settings and select the ExactTarget (or Salesforce Marketing Cloud) tab.
- You will need to enter your Client ID and Client Secret from your Salesforce Marketing Cloud App Center.
- Save your settings to establish the secure connection.
Step 4: Create a Feed
- Go to the specific form you want to connect and navigate to Settings > ExactTarget.
- Create a “New Feed.”
- Select your target List or Data Extension and map your form fields to the corresponding attributes.
Why Buy from Pluginpro.org?
When you need enterprise-grade tools like the Gravity Forms ExactTarget integration, Pluginpro.org provides the best value.
Save 95% Budget
Enterprise software often comes with enterprise pricing. At Pluginpro.org, we help you save 95% budget by offering premium add-ons at a fraction of the cost. Get the exact same functionality used by Fortune 500 companies while keeping your marketing budget lean.
100% Clean Code
We know how critical your lead data is. Every file we provide is 100% clean code. We strictly verify and scan our plugins to ensure they are free from malware, hidden scripts, or nulled code that could compromise your site’s security or your data integrity.
Unlimited Website Usage
Don’t be restricted by per-site licensing. Your purchase from us allows for unlimited website installation. Use the ExactTarget integration across your entire portfolio of sites or for all your client projects without paying for additional licenses.
Easy to Update
Keeping your API connections secure requires the latest updates. We make it easy to update your tools—simply download the latest version from your Pluginpro.org dashboard as soon as it is released to stay compatible with the latest Salesforce updates.
Final Thoughts
The Gravity Forms ExactTarget Add-On is the essential tool for businesses that take their marketing automation seriously. It turns your website into a powerful lead-generation engine that feeds directly into the Salesforce ecosystem.
Stop wasting time with manual data entry. Visit Pluginpro.org today to download the Gravity Forms ExactTarget Add-On, save 95% budget, and manage your enterprise marketing across unlimited websites with 100% clean code!
